It's Alive! Melbourne’s New Found Frequency partner with Jimmy Barnes to launch new, USB technology: Alive Drive.

FOR IMMEDIATE RELEASE

"Kicking off on Saturday June 28, Jimmy Barnes’ Out in the Blue tour will see the launch of Alive Drive – a cutting edge, new technology delivering exclusive audio, video and image content, along with live updates to fans across the country via the web; all through a branded, USB wristband.

At the forefront of this technology is Melbourne-based, music company New Found Frequency who are bringing a new realm of possibilities to the technologically savvy Australian marketplace. The patented USB wristband and software, otherwise known as Alive Drive, opens a world of opportunities to both recording artists, record labels and any company or brand with the need for new and clever merchandise to keep fans engaged.

Different from a traditional USB device, Alive Drive is a flexi-wristband fully customizable by the client – cover it in logos, images, you name it; it can even become a key ring, necklace pendant or any other moldable silicon item. Rubber aside, it’s the actual technology that makes this USB drive something out of the ordinary. Plug it into your PC and you’ll load into a world created especially for the company or artist – in this case Jimmy Barnes. Once plugged into an online computer – fresh, exclusive content and up-to-the-minute news are delivered directly to the local drive enabling fans to be updated with the very latest developments. For the fans, they’re ‘in the know’ regarding their favorite groups plus they’ll receive exclusive content only available via Alive Drive. And for the artist/company, this personal connection builds fan loyalty.

As technology evolves, artists and brands are looking for creative ways to promote themselves while connecting with their fans and adding additional revenue streams. With advances in digital media storage, file transfer bandwidths and online streaming, USB wristbands have become extremely popular merchandise items in North America and Europe, alongside the traditional array of CDs, t-shirts and posters. Already artists such as Matchbox Twenty, Ringo Starr and George Michael are utilising the technology. Now it’s Australia’s turn to follow suit."

For more information please contact publicity@newfoundfrequency.com